Challenges faced by the marketers includes:

Lack of end to end solution providers:

At present there is no agency which can get all promotional needs satisfied under one roof to ensure consistency of strategic communication and branding across medium except Insignia Communications

Expertise in specific domain:

The teams and expertise of existing healthcare agencies are aligned to specific needs which hamper the scalability and may lead to distortion or inconsistency across medium of communication such as creatives, medical content, medico-marketing, digital, CRM and events

Lack of partnership and ownership:

Expertise in all aspects of healthcare marketing leading to lack of complete partnership and ownership